Sony Pictures names Bradford to represent Emojimovie in India

October 18, 2016 | 11:30 am

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Sony Pictures Consumer Products has announced Bradford License India as the licensing agent to represent it’s upcoming film Emojiemovie: Express Yourself in India. The studio has tapped 12 licensing agents across multiple territories who will create a worldwide consumer products program for Emojiemovie: Express Yourself.The new licensing program will cater to children of ages 6-10, with a secondary audience of teens and young women. The key product categories open for licensing include toys, apparel, and accessories, publishing, homewares, arts and crafts, back-to-school,

The new licensing program will cater to children of ages 6-10, with a secondary audience of teens and young women. The key product categories open for licensing include toys, apparel, and accessories, publishing, homewares, arts and crafts, back-to-school, giftware, and novelty.

While Bradford has signed on for the program for Indian territory, 20too Licensing will represent the movie in the Middle East; Biplano in France, Italy, Spain and Portugal; Click in China, South East Asia and South Korea; J&M Brands in Benelux; Katalyst in Canada; Lizenzwerft in Germany, Austria and Switzerland; Megalicense in Russia; Merchantwise in Australia and New Zealand; Rocket Licensing in the U.K. and Eire; TLC in Japan; and Tycoon for Latin America.

“We are committed to building support around our properties with more output than ever,” said Jamie Stevens, Executive Vice President, worldwide consumer products, Sony Pictures.

“With Emojiemovie: Express Yourself being a top priority, it’s vital that we have an agent network of local experts that understands the cultural nuances of each territory. With their forensic knowledge of regional markets and solid retail relationships, together we can maximize the tremendous commercial potential of this incredible licensing opportunity,” she added.