Ahead of the highly-anticipated second season premiere of “The Boys” on September 4 on Amazon Prime Video, Sony Pictures Consumer Products (SPCP) is helping fans celebrate the ‘Supes’ with a robust line of consumer products offerings, including apparel, accessories, collectible toys, costumes, novelty, and home goods.
The show’s initial wave of products is being sold on its home platform on the Vought International themed storefront on Amazon. Select products are now available on Amazon with additional products being released throughout the year and in 2021.
Additionally, Amazon X-Ray is offering a one-of-a-kind, interactive shopping experience for fans by giving them the opportunity to purchase products they see during the second season and on the new weekly after-show “Prime Rewind: Inside the Boys.” Using the web, mobile, or Fire TV, fans will be able to spot exclusive t-shirts and plush that they can take home for themselves.
Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment, said, “The Boys’ has an unconventional yet captivating storyline around superheroes that you can’t find anywhere else, and we are extremely proud of the success the show has received so far. With season two coming up and season three greenlit already, we’ve been working fast and furiously to bring fans around the world products they can use to express their true fandom.”
“We are thrilled by the support and seamless collaboration of all our licensees to help deliver products across various categories and allow fans to support the show in many ways. With the unique in-viewing shopping experience that Amazon is offering, we are sure that the opportunity presents even more meaningful purchases for fans,” Stevens added.