Sony Music has announced its partnership with The Onion, a satirical website founded in 1988, to create a new daily satirical podcast, The Topical, which will be launched next year in January. Sony Music will provide marketing and content creation expertise, while The Onion will be responsible for the creative aspect of the podcast. Sony Music has also announced a new joint venture called Broccoli Content to develop podcasts. Earlier this year the label teamed up with Adam Davison and Laura Mayer to form Three Uncanny Four Productions, that created the investigative podcast, BROKEN: Jeffery Epstein. Sony Music, with these joint ventures and partnerships, is catching up with major podcast players like Spotify, Apple and SiriusXM.
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