Smiley teams with Crocs for summer collection

April 20, 2017 | 6:42 am

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One of the most popular brands, Smiley has teamed with footwear brand Crocs to launch a range of Smiley inspired Jibbitz charms this summer.

Crocs are best known for their super comfy rubber slip-ons, and have been spotted on some of the world’s best known celebs from the likes of Jack Nicholson and Adam Sandler to Whoopi Goldberg and Kate Middleton.

In its latest collaboration, Crocs have joined forces with Smiley World to release an exclusive line of expressive Smiley icon charms on pair of Crocs shoes.

Speaking about the collaboration, Smiley CEO Nicolas Loufrani quoted, “Jibbitz are so fun! Crocs is the only shoe brand that has developed such cool accessories for its products. We are really happy to work with them, and we are really happy that they have chosen to work with the Original Smiley Brand. The two sets of charms we have selected for them will with no doubt bring happiness to kids and adults alike.”

Smiley becomes the latest big licensing name to name to co-create with Crocs, following in the footsteps of brands such as Disney, Star Wars and Sesame Street.

Perfect for the summer months, the new charms are available in packs of three to easily swap and change for a truly customizable product to express every mood. The collection features some of Smiley’s most famous expressive icons and can be found across all high street stores as well as online from April 2017.