Betting big on the back-to-school season, The Smiley Company has partnered with leading high street fashion retailers to co-create cool summer and back-to-school children’s collections. Over past few years, Smiley has been growing tremendously in children apparel and accessories segment, as top high street fashion chains are looking to develop sophisticated ranges with the Smiley Original brand that created the trend for digital icons and its work with Reserved, Orchestra, C&A are examples of brands that continue to sell through collections. The latest work with Mango, Lefties and Zara is taking the Smiley brand even further. "We are pleased to see Smiley continue to extend its award-winning lifestyle brand to children’s categories. With the support of our in-house fashion design team, who work hand in hand with our retailer partners to design targeted best-selling children collections, we have experienced flourishing sales," said Nicolas Loufrani, founder and CEO of the The Smiley Company. Mango's latest collection of SmileyWorld includes separates for children, denim, T-shirts and jackets. Inditex fast-fashion brand Zara has co-created trendy collections, from bags to children's separates, especially designed to target this young demographic. The collection boasts of reverse sequins and patchwork details have trended thanks to these collaborations. Lefties has launched an exciting new cool footwear collection including a collection of trainers and summer slide sandals uses various executions of the SmileyWorld icons.
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