Smiley has announce a special collaboration with Chinatown Market, the streetwear brand of the moment. The collection was previewed at PUMA’s exclusive basketball pop-up event during this season’s NBA draft in New York City. The collection features graphic inspired Smiley x Chinatown Market T-shirts, trendy packable sling bags and a Smiley basketball. “Smiley is a global lifestyle brand admired by many and the Puma USA team are pros at spotting the coolest streetwear trends. They've tapped into the cult following that the Smiley x Chinatown Market is getting at the moment,” said Nicolas Loufrani, founder and CEO of The Smiley Company. “The Smiley Chinatown Market co-branded streetwear collection explores the idea of contrasting cheeky graphics while paying tribute to the authenticity of Smiley’s brand DNA and sharing cool positive vibes.” The Smiley x Chinatown Market’s streetwear collection features playful graphics, keeping the entire line accessible and simple. This is just the first installment of the Smiley x Chinatown Market collaboration, expected more cool products to launch this fall. Chinatown Market have worked closely with Urban Outfitters to launch the coveted Smiley basketball, which was accompanied by a custom Smiley face basketball hoop designed by LA-based artist Victor Solomon, featured at the PUMA pop-up event during the NBA. The Smiley basketball is 29.5” diameter leather regulation-sized basketball, coated in vibrant yellow and adorned with the iconic Smiley face, available now for $59 USD at Urban Outfitters stores and online.
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