The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India. Smiley has been one of the most recognised icons in the world and an iconic global and lifestyle fashion brand. Dream Theatre will now work to develop Smiley’s “Happy Collection,” as well as Smiley Baby, in the region. The agency will also continue to develop the brand’s food program while continuing to target promotional partners. “India is a great market for Smiley,” said Nicolas Loufrani, Chief Executive Officer, Smiley. “We already have more than half a million Indian fans on social media and this is our largest and most engaged online community in the world.” “We are delighted to be working with the Smiley Company, having already received favorable traction in India, we can count on their unique design sensibility to market a gamut of products in the market,” asserted Jiggy George, founder and Chief Executive Officer, Dream Theatre. Smiley has been present in India for quite a long and has had entered into an exclusive licensing agreement with SSIPL for Smiley footwear last year.
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