Slowtide and Apple Corps Ltd have announced the release of a capsule collection of towels and blankets inspired by the iconic imagery of The Beatles.
The collection includes album art, as well as graphics inspired by both song and album titles. This sustainable capsule collection consists of a Turkish towel, three beach towels, and an oversized throw blanket for its first season. The deal has been brokered by Thread Shop, The Beatles North American licensing agent.
The Turkish towel features a graphic inspired by the band’s sixth studio album, Rubber Soul, on a lightweight chambray material. Influenced by the song “All You Need is Love”, the premium woven towel features the song title and band’s logo. The remaining 100% cotton beach towels are nods to the album Abbey Road and artwork from the band’s animated classic, Yellow Submarine. Oversized and lightweight, the only blanket in the collection features a woven design inspired by the song “Here Comes The Sun”.
Dario Phillips, Co-Founder of Slowtide, said, “I’ve always been a huge Beatles fan. Before Slowtide was created, all three of the Slowtide founders attended an amazing Paul McCartney show in San Francisco in 2013. Since then, we have always wanted to work with and pay homage to the iconic band and the artwork behind some of its finest records.”
Joe Marziotto, Vice President of Branding and Licensing at Thread Shop, who oversees the Beatles program, added, “When we first started speaking with the team at Slowtide, we were impressed with the quality and passion they put into all of their products and couldn’t wait to bring the collection to market.”