Blume dolls come packaged in patent-pending flower pots which “sprout” when water is added and grow dolls with over-the-top hairstyles and accessories.
The doll line launch in July was supported by 22 YouTube influencers–including Mila & Emma, Everleigh Open Toys, who unboxed the entire line of Blume toys for the very first time.
The toys can now be found at Walmart, Target, Kohls, Walgreens, CVS, Amazon and more. Additionally, Blume dolls will be available this year in more than 70 countries.
Brand Central will work with Skyrocket to develop and implement a licensing program that will expand the Blume brand into additional consumer products categories.
We are thrilled to be working with Brand Central to expand the magical world of Blume,” says John Ardell, co-founder, Skyrocket. “We have been blown away by the amazing response at retail that Blume has garnered, and we know that Brand Central’s talented team will take the brand to the next level to create a robust licensing program.”