April 17, 2018

Singham franchise extends to kid’s genre with Little Singh

Building on the brand value created by Singham franchise, Reliance Animation, a Reliance Entertainment company together with Discovery Kids and Rohit Shetty Picturez, is all set to disrupt kid’s genre with the launch of new animation series ‘Little Singham’.Inspired by ‘Singham’, Little Singham, aims to b...

By Shipra

Building on the brand value created by Singham franchise, Reliance Animation, a Reliance Entertainment company together with Discovery Kids and Rohit Shetty Picturez, is all set to disrupt kid’s genre with the launch of new animation series ‘Little Singham’.

Inspired by ‘Singham’, Little Singham, aims to become India’s favorite animation character, targeting children in the age-group of 5-11 years. The series will be launched at a never-before scale with 156 episodes and five tele features. The new animation series will be aired in 3 languages – Hindi, Tamil and Telugu.

Meanwhile Discovery India has tied-up with Indian Council for Child Welfare National Bravery Awards to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of ICCW National Bravery Award(ICCW NBA) winners.

Director, producer and mentor of Little Singham, Rohit Shetty said, “Little Singham was conceptualized based on an insight that every child wants to be a super hero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his home town Mirchi Nagar against all evil in this out and out entertaining animation series.”

With the launch of Little Singham on 21st April, Discovery Kids is expecting to further catapult its ratings, that have already soared by almost 200 per cent growth since February 2018, post the launch of a new animation series ‘Bandbudh aur Budbak’.

Speaking about Little Singham, Uttam Pal Singh- Head of Discovery Kids said, “The kid’s genre in India has been largely devoid of ground-up Super Heroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with a world class animation partner Reliance Animation to produce this masala faceted series rooted in action, adventure & comedy to attract attention of kids across the country.”

Shibasish Sarkar, COO, Reliance Entertainment, added, “We are delighted that the Singham franchise is extending itself to kid’s genre in India. We are confident that kids across the country will love this new entertaining series. We have engaged as many 250 animation artists on this project who have been working for than 6 months to get ready for this mega launch.”

Little Singham will premiereon Discovery Kids channel starting April 21, 2018.

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