German toy manufacturer, Simba Toys has recently entered into an exclusive alliance with the ICC for World Cup 2011. The deal implies that the company will manufacture and merchandise ‘Stumpy’, the official mascot for the event across India, Sri Lanka and Bangladesh. Simba entered the Indian market in 2009, forming Simba Toys India, and the Company has been keen ever since to explore avenues to increase their market presence. ‘Stumpy’ is available in various sizes – 26 inch, 17 inch, 10 inch and 7 inch, priced between Rs 299 to 2499. Simba Toys has also launched a special “Back to School” range including backpacks, shoulder bags, draw string bags and pencil cases which are available in different designs and florescent colours between the price range of Rs 149 to Rs 649. Available across all modern trade retail outlets like Lifestyle, Shoppers Stop, Pantaloon, Big Bazaar, Landmark, Hamleys, Odyssey, Mom & Me etc, Simba’s ICC collection aims to enhance the action of the sport and emphasizes on the enthusiasm and determination of today’s youth.
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