Offering the authentic taste of craft beer with every pour, Simba Craft Beer forayed into a new category with the launch of gourmet beer-based caramel chocolates in collaboration with Paul and Mike. Paul and Mike are one of the country’s finest farms to bar chocolate makers offering a variety of gourmet chocolates.
The launch of Simba Stout Craft Beer Chocolate marks the brand’s diversification in its product portfolio ahead of the festive season. With this partnership, Simba Craft Beer continues its journey to offer authentic products made from the finest and high-quality ingredients to deliver superior consumer experience.
The launch of first of its kind, Simba Stout Craft Beer Chocolates are intended to offer new, innovative and unconventional products to consumers. The gourmet Stout chocolate is made of high-quality ingredients such as fine flavour cocoa bean, muscovado sugar, pure cocoa butter, caramel and Simba Stout Craft Beer with no added preservatives and flavours. The Simba Stout Craft Beer, India’s first bottled stout, further enhances the chocolates’ flavour with its roasty notes along with the aromas of toffee, caramel, and dark chocolate.
Prabhtej Singh Bhatia, Founder and CEO, Simba Craft Beer, said, “The current health crisis has affected businesses across industries and alco-bev industry too is bearing the brunt of this impact. As the movement continues to stay restricted there has been a significant rise in at-home consumption of our products, which is paving the road to recovery for us. Aligned with this, we launched Simba Stout Craft Beer Chocolate to reach our audience in newer ways and offer diversified high-quality products, they can enjoy at home.”
“As one of the country’s finest homegrown craft beer brands, we rely heavily on high-quality ingredients to offer the best craft beer to our consumers. Paul and Mike share our passion for offering the finest products to its consumers and were therefore played the perfect partner for this collaboration. We are confident consumers will love Simba Stout Craft Beer Chocolate as much as we loved creating it to offer a new experience. With this launch we are further expanding our merchandise offering for consumers and are pumped for the upcoming festive season,” Bhatia added.
Simba Craft Beer is all geared up for the upcoming festive season and will soon launch an array of exciting merchandise such as limited-edition scented candles, beer-based gourmet dips and sauces in a phased manner, thereby further diversifying its offerings. Aligned with the trend of online shopping, Simba is also planning to expand its digital footprint and make its merchandise available on other e-commerce websites in the coming months to allow easy access.
The Simba Stout Craft Beer Chocolate is available online on Paul and Mike’s official website at just Rs 250.