In a bid to monetize on the IPL fandom, retail mogul Shoppers Stop has inked exclusive retail merchandise deal with Chennai Super Kings (CSK). The CSK exclusive merchandise includes a range of apparels, accessories, and footwears, including t-shirts and jerseys with graphic prints and quirky slogans and accessories such as caps, bags, and flip-flops. The products in the collection starts at Rs 399 onwards. Commenting on the association, Govind Shrikhande, Managing Director, Shoppers Stop, said, “When India’s leading fashion retailer collaborates with India’s favorite IPL team, it’s a match made in heaven. We are excited to partner with Chennai Super Kings this IPL.” The merchandise would be retailed through 34 Shoppers Stop stores across Mumbai, Pune, Delhi, Kolkata, Hyderabad, Chennai, Jaipur and Bangalore along with the online store www.shoppersstop.com. Commenting about the association, KS Viswanathan, CEO, Chennai Super Kings, said, “It gives us great pleasure to have Shoppers Stop as our partner. Shoppers Stop shares the spirit of Chennai Super Kings in the manner it has won the hearts of millions of Indians and continues to do so by consistently delivering quality and comfort.” The fashion retailer has already inked exclusive brand licensing deals with Desigual, Wrogn, RS By Rocky Star, Femina FLAUNT and Love Generation), with merchandise rights of some private brands such as Stop, Life, Haute Curry, Kashish and Vettorio Fratini. Chennai Super Kings, who were back at the tournament after a two-year ban, made it to the final for the 7th time. MS Dhoni became the first player in the history of the Indian Premier League to reach the final of the T20 tournament for a record eighth time. Dhoni moved a step closer to lifting the trophy for the third time after Chennai Super Kings beat Sunrisers Hyderabad in the Qualifier 1 at the Wankhede Stadium in Mumbai. Dhoni had led CSK to the glory in 2010 and 2011 — only team to have defended the title. The final IPL match is scheduled to take place on May 27.
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