ShareChat, an Indian social media platform, has signed a deal with T-Series, India's largest music label, for licensing its music catalogue on its platforms. With this, ShareChat inks first collaboration in the music licensing space.
This partnership will enable more than 180 million active users on ShareChat and Moj to explore songs from the T-Series music library.
Berges Y Malu, Director of ShareChat, said, “Music brings out the best of emotions and nostalgia to our users as they share their creativity on our platform. Our partnership with T-Series would help our community of users to access thousands of songs from the T-Series catalogue on ShareChat and Moj.”
Bhushan Kumar, Managing Director at T-Series, stated, “This association sets a fresh beginning between the company and the social media platforms.”
Neeraj Kalyan, President at T-Series, added, “Everyone needs to respect the copyrights and use our copyright content through proper licensing arrangements. Social media platforms need to keep working together with the music rights owners and evolve together towards a collaborative environment.”