Salman Khan rolls out plans for Being Human smartphones

June 7, 2017 | 12:04 pm


Soon after launching bicycles, Bollywood superstar Salman Khan has confirmed of venturing into the smartphones business.

Khan, who has licensed his brand ‘Being Human’ in clothing and jewellery segment, told IANS, “We have just started our entry into the category, we need to be careful. If people buy our products and like it, we will see. We are starting the smartphones in small numbers and we hope to have minimum losses and maximum gain.”

According to reports, the actor is targeting at the entry- to middle-level smartphone segment (which is anywhere between Rs 8,000-Rs 20,000). Noticeably, the actor commands a huge fan base in India that can be leveraged.

Experts suggest that a price point of below Rs 10,000 will make the phone accessible to a number of users looking for an upgrade from a cheaper device. The Bollywood star is not alone.

Reportedly a strategic investor in the home-grown technology and Internet of Things (IoT) company Smartron, Sachin Tendulkar has just launched (srt is interpreted as Sachin Ramesh Tendulkar here). This is the third device in less than a year from Smartron, earlier ones being the and

The company, however, is yet to prove its mettle in the domestic market.