Safilo Group, the Italian eyewear distributor, has inked a new global licensing deal with designer label Moschino. Known to many as one of the largest eyewear licensees, the group has announced licensing agreement for the design, manufacturing and worldwide distribution of the Moschino and Love Moschino collections of optical frames and sunglasses, including in travel-retail.
This eight year agreement will be floated in the global market from January 2018 and will be valid till December 31, 2025. However, after completing the cycle of eight years, it could be extended for further eight more years.
Speaking about the company's new move, Luisa Delgado, CEO, Safilo Group said that “The many who love Moschino's provocative surrealist wit will celebrate with us this new exciting entry in our brand portfolio."
"We had been looking for a while for a brand that would add distinctive momentum through irony to our premium offer, and found it in the vivid creativity of Moschino, now so powerfully interpreted in Jeremy Scott's vision. The subversive and pop spirit of the brand demands the highest levels of creative sensitivity, product knowledge and industry expertise, that have all been in our DNA since 1878,” Delgado added.
“Moschino is an amazing inspiration for eyewear stylistic design and product creation. It perfectly leverages our leading capability to translate distinctive brand equity into iconic design, and transform the most incredible sketches into detailed product construction and excellence of manufacturing. This is the foundation for the growth potential we see in this new Brand,” Delgado added further.