Fuzzballs, a pop culture brand that started life as a Tumblr webcomic back in 2013, has appointed London-based Rocket Licensing as its worldwide licensing agency.
Fuzzballs, created by Marc Sach, follows characters like Fuzz Cat Whisky, Fuzz Bunny Ollie and Fuzz Tiger Timmy as they hunt for delicious treats.
Rocket Licensing is looking to find partners for various range of key categories including apparel, publishing, stationery, homewares, gifting, and accessories. It is also seeking partners across health and beauty, tech accessories, games, food and confectionery, and partyware.
Charlie Donaldson, Joint Managing Director of Rocket Licensing, said, “We can’t wait to start showing the world of Fuzzballs to potential licensees. The brand has an enormous following with a huge appetite for new products and experiences, and there is an endless supply of engaging content for partners to work with. The property grew its fan base organically from its start as an online comic, which shows the real love people have for the brand.”
Based on animal-loving pop culture with a hint of Japanese kawaii, Fuzzballs has quickly grown in popularity. The first Fuzzballs product was unveiled in 2015 and there are now more than 300 lines available.
Additionally, Fuzzballs takes advantage of the food trend that exploded in popularity with the introduction of Moose Toys’ Shopkins range and continues to grow this past year as companies such as Whole Foods Market, McDonald’s and Subway are doubling down on licensed brands.
Marc Sach, Founder and Creator, Fuzzballs, stated, “Fans of Fuzzballs and even those seeing the brand for the first time cannot get enough of the content and related products. I’m excited to start working with Rocket and new partners to build ranges for fans, new and old alike, to take into their homes and expand their collections.”