Reebok, in partnership with Universal Brand Development, has launched Reebok x Jurassic Park footwear and apparel collection. The first-ever product line celebrates the history of “Jurassic Park” and reimagines some of Reebok’s sneakers through the lens of Universal Pictures and Amblin Entertainment’s 1993 film.
Each footwear model in the Reebok x “Jurassic Park” collection pays homage to characters and props from the original film.
In addition to the adult-sized footwear, the new collection also features an additional Classic Leather and Zig Dynamica in grade school, preschool, and infant sizing, as well as a full range of complementary adult’s apparel in unisex sizing.
Highlights of the apparel collection include a Mr. DNA hoodie, a utility vest to match the Jurassic Stomper, and a variety of Reebok x Jurassic Park-themed t-shirts.
Rounding out the collection is an assortment of footwear packaging. A portion of the boxes will resemble original “Jurassic Park” toy packaging from 1993, while others will draw on themes from the film, including Nedry’s fake shaving cream can, the cages and padlocks used in the park to keep dinosaurs contained, and Mr. DNA.
The Reebok x Jurassic Park footwear and apparel collection is available on Reebok’s website in unisex sizing.