Reebok, in partnership with DreamWorks Animation and Universal Brand Development, has officially unveiled its Reebok x Kung Fu Panda full-family footwear and apparel collection. Celebrating the iconic animated franchise, the collection is available globally from Reebok.com beginning January 8 before its wider release on January 15 from select local retailers, in time for the Lunar New Year.
Each of the collection’s key footwear models embodies unique themes from the Kung Fu Panda franchise, its loveable hero Po, and the styles and teachings of the supporting cast.
Complementing the robust footwear lineup and enabling fans to fully master their own style, the Reebok x Kung Fu Panda collection offers a full range of complementary apparel including hoodies, crew sweaters, short sleeve tees, and sweatpants honoring Po’s journey to become the Dragon Warrior.
Finally, in true Reebok fashion, fans will receive footwear in elevated Lunar New Year-inspired packaging. The box’s red top symbolizes the red envelopes exchanged at holiday celebrations, while the base presents an action-packed graphic mashup bringing together themes from the Kung Fu Panda franchise. Inside, fans will find product wrapped in tissue paper that nods to Po’s apprenticeship at his father’s noodle shop, but more literally provides a restaurant-style menu of Reebok x Kung Fu Panda footwear offerings.
The Reebok x Kung Fu Panda footwear and apparel collection is available exclusively from Reebok.com.