October 8, 2016

Ravidra Jadeja joins forces with Baseline Ventures; ends inn

India's all-rounder cricketer Ravindra Jadeja has signed a three-year contract with Baseline Ventures. This contract also marks an end to his innings with Rhiti Sports as the left-arm spinner has  been associated with Rhiti Sports (owned by an associate of MS Dhoni) from a long time.As per the new agreement signed...

By Shipra

India’s all-rounder cricketer Ravindra Jadeja has signed a three-year contract with Baseline Ventures. This contract also marks an end to his innings with Rhiti Sports as the left-arm spinner has  been associated with Rhiti Sports (owned by an associate of MS Dhoni) from a long time.

As per the new agreement signed between Jadeja and Baseline Ventures, the new company will be handling all his endorsements, brand associations, corporate profile, merchandise and other business and commercial interests of the all-rounder.

With this development, Rhiti Sports has lost its second ace India cricketer after Suresh Raina, Last year, Raina too decided to not renew the contract of Rhiti Sports and opted to shift to IOS Sports and Entertainment.

Rhiti Sports, run by Arun Pandy, continues to manage Dhoni and other cricketers such as Mohit Sharma, KL Rahul, Bhuvaneshwar Kumar and South African Francois du Plessis. Elaborating further on the deal, Tuhin Mishra, MD, Baseline Ventures said that brand has signed a long-term contract with Jadeja on Saturday. The company plans to fully exploit his commercial potential over the next few years where the firm will help to build the brand Ravindra Jadeja .

 

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