PrettySecrets a lingerie brands has collaborated with ace VJ, model and actress Anusha Dandekar to design a special lingerie collection – Anusha for PrettySecrets. The collection was unveiled by Anusha at the PrettySecrets’ Hill Road Store in Bandra.Whilst the Indian fashion industry has seen many collaboratio...
PrettySecrets a lingerie brands has collaborated with ace VJ, model and actress Anusha Dandekar to design a special lingerie collection – Anusha for PrettySecrets. The collection was unveiled by Anusha at the PrettySecrets’ Hill Road Store in Bandra.
Whilst the Indian fashion industry has seen many collaborations and celebrity designed collections in apparel, beauty etc., this is the first time that a celebrity designed lingerie collection is launched by a lingerie brand in India – PrettySecrets.
Apart from being an ace VJ, actor, model, singer, Anusha is an icon of style, fashion, confidence and an absolute lingerie lover! Now she’s bringing her body-positive ethos for young, fun, quirky design & vibrant colors to Anusha For PrettySecrets, her first-ever lingerie collection.
Designed in collaboration with PrettySecrets’ design experts, the collection reflects Anusha’s youthful and fun personality. The brand “Anusha For PrettySecrets” aims at targeting young, fun, fashionable girls who have always admired Anusha and her style. This collection is affordably priced with bras starting at INR 799, panties starting at INR 399 and panty packs starting at INR 499.
Anusha’s ultra-stylish, fun and sassy aesthetic is seamlessly played out in the Pretty Tomboy Bandeau Lace Bras with Coordinated Lace Bikinis, Texty Panties with quirky one-liners and Daily Diva Monday-Sunday panty pack that has mood defining text on the panties for the Instagram savvy millennials.
On the occasion of the launch Karan Behal, Founder & CEO, PrettySecrets (MTC Ecom Pvt Ltd.) said, “The collection is a reflection of what inspires both – Anusha and PrettySecrets. I am certain that our customers will enjoy collection as much as we enjoyed bringing it to life”
Excited on her new collaboration, Actress Anusha Dandekar said “Lingerie has always been an important part of fashion and has been a very very important part of my wardrobe since the beginning. I want to thank PrettySecrets for sharing my vision and letting me freely create and express myself & for giving me a platform to share this with the world”
The Anusha For PrettySecrets collection will be available on prettysecrets.com, in PrettySecrets brand stores, Myntra, Jabong, Flipkart, Nykaa, Shoppers Stop and Central from December 2018.