August 30, 2013

Preston Kevin Lewis expands international role

Preston Kevin Lewis, Managing Director, Australia and New Zealand for Warner Brothers Consumer Products, will expand his position to include oversight of the India market, while continuing to drive the successful Australia and New Zealand businesses. Lewis will be responsible for building WBCP's interests in India and ...

By Licence India Bureau

Preston Kevin Lewis, Managing Director, Australia and New Zealand for Warner Brothers Consumer Products, will expand his position to include oversight of the India market, while continuing to drive the successful Australia and New Zealand businesses. Lewis will be responsible for building WBCP’s interests in India and will oversee all sales, marketing, promotions, clip licensing, media and retail partnerships related to merchandising and product licensing business for the market.

He will continue to report to Jeffrey Whalen, Senior Vice President and General Manager of Latin America and Asia-Pacific for Warner Bros. Consumer Products (WBCP). The appointment comes as WBCP places increased focus on emerging markets to develop significant brand growth around the Studio’s extensive portfolio of properties.

Expanding his role into India, Lewis will continue to build the business utilising WBCP’s arsenal of brands, from classic animated fare like Looney Tunes, Scooby-Doo and Tom and Jerry, to the DC Comics Super Heroes portfolio, and theatrical tent pole films including Man of Steel, Godzilla and The Hobbit Trilogy, to hit television properties such as The Big Bang Theory.

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