Pokémon has already created much of a buzz in the licensing and merchandising segment with launch of ‘Pokémon Go’ and now the character has reached new heights while getting a designer makeover. Designer Prabal Gurung has announced his new capsule collection Prabal Gurung x Pokémon featuring the brand’s iconic characters. Consisting of a t-shirt, pants, pencil skirts, tunic dresses, sweaters and a bomber jacket, the nine-piece collection will highlight Pikachu, Jigglypuff, Squirtle, Bulbasaur and Charmander. Commenting on the launch of this collection, Karen Eggleston, senior manager of Licensing at The Pokémon Company International said, “Prabal Gurung expertly captured the joy of the Pokémon brand and its iconography in his designs for this fun and sophisticated collection. We’re thrilled to team up with him for this collaboration during our 20-year celebration as Pokémon builds its fashion program and the ways in which its millions of fans can express their love for the brand.” Adding to it the 37-year-old designer said, “The Prabal Gurung customer is always a strong, passionate, global and modern woman. With this collection, we engage a younger clientele who still embraces our elevated sense of style.” He continued, “Working with the Pokémon brand provided a fun and whimsical opportunity to be able to have a conversation with this youthful customer.” The collection starts at $325 and goes all the way up to $1,795. The Prabal Gurung x Pokémon capsule collection is now available exclusively at Jeffrey’s New York City.
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