California based toy manufacturer Playmates Toys has forayed its “Ben 10” inspired toy line as a limited exclusive at Toys ‘R’ Us stores across the U.S. and online at ToysRUs.com.
The toy line is inspired by Cartoon Network’s “Ben 10” reboot, which premiered in the U.S. in April. The range includes a host of action figures, vehicles, play sets and role play items.
Produced by Cartoon Network Studios and executive produced by Man of Action Entertainment, the series follows Ben Tennyson and his Omnitrix, a mysterious watch that transforms him into 10 heroic aliens with extraterrestrial superpowers.
“We’re excited to introduce a new generation of fans to ‘Ben 10,’ providing them with the opportunity to connect with the brand even further with the introduction of Playmates Toys’ new toy line,” said Pete Yoder, Vice President, Cartoon Network Enterprises – North America.
“The toy line captures the essence of the new series–action, excitement and all-around fun.” The entire “Ben 10” toy line will be available at other major retailers beginning this August.
Playmates was appointed master toy partner for the brand in 2015.
In addition to Ben 10, Playmates Toys’ key brands include Teenage Mutant Ninja Turtles and Voltron Legendary Defender.