With the increase in the number of consumers opting for clean formulations and sustainable products, Arata has partnered with ClearForMe to deliver an honest and full disclosure of its ingredients and products using an immersive and transparent experience. Through this partnership, the brand prides itself on being able to deliver its selection of all-natural, plant-based, vegan, and chemical-free unisex skin, hair, and oral care products.
Conscious customers are always on the lookout for tools at their disposal to research and know more about the products they purchase, and with the help of this partnership, Arata aims to meet this demand with speed and innovation.
Dhruv Madhok, Co-Founder of Arata, said, “We are extremely delighted to be associated with ClearForMe. As a leading ingredient database, ClearForMe resonates with our belief in the customer’s right to transparency, and their right to complete knowledge of the ingredients being applied to their hair and skin. We want to provide our consumers with trustworthy and credible information, and guide them to our products, made using the highest quality ingredients that are safe and clean.”
Sabrina Noorani, Founder, ClearForMe, added, “It gives us immense pleasure to be partnering with a brand that not only believes in being natural and socially conscious but also provides the customers with clean and transparent information about their products and brand approach. We look forward to starting this journey with Arata and building a trustworthy community.”
ClearForMe, the leading independent ingredient authority, is the one-stop-shop where Arata can manage product ingredient lists, validate compliance, and join the Conscious Beauty program across five pillars, including Clean Ingredients, Cruelty-Free, Vegan, Sustainable Packaging, and Positive Impact.
Arata’s full range of skin, hair, and oral care products are available online on Arata's website as well as on Amazon, Nykaa, and Flipkart, among others.