In the most absorbing campaign of the season, Perrier, an iconic beverage brand, collaborates with Japanese contemporary artist Takashi Murakami. Murakami, who is famous for blurring the lines between fine and contemporary arts with his rich vision, has reimagined Perrier bottles to introduce a series of collectible limited edition inspired by the pop and colorful universe of the artist, and the creative spirit of Perrier: PERRIER x MURAKAMI.
Elaborating on what Perrier means to him, Takashi Murakami said, “PERRIER for me is closely associated first with the color green, of course! And then, with the pleasant bubbling sound of carbonation. I'm grateful to be part of the brand's expanding views and future-facing concepts through this collaboration.”
“I also wonder if today, when we can no longer unthinkingly hug, kiss, or shake hands, perhaps the stimulating sensation of the PERRIER bubbles on our tongues will be even more heightened, as one of the enjoyable tactile experiences still available to us! I am delighted to be part of this collaboration with PERRIER and I hope that together, we can heighten that sense of relationship further, sharing a little more joy and hope for the future," he further added.
Murakami's signature smiling flowers will bring an extra pop of color and joy to the iconic green PERRIER bottles, in screen-printed glass formats. Some bottles will also feature Murakami's most beloved characters, Kaikai and Kiki, who will also appear alongside PERRIER in a 30-second animated film, produced with Murakami. Additional product formats, including cans, will launch in early 2021.
The PERRIER x MURAKAMI collaboration continues the long-standing creative relationship between PERRIER and great artists. Over its 150-year history, the brand has collaborated with some of the world's most influential artists, including Andy Warhol, Salvador Dalí, Bernard Villemot, Raymond Savignac, Carlu and Jean-Gabriel Domergue, all of whom created trailblazing posters and artworks for the brand.