The international preschool property, Peppa Pig has debuted in Indian markets, courtesy entertainment conglomerate Viacom18.
Initially being experienced digitally on VOOT (the digital streaming platform by Viacom18), Peppa Pig will now also be available in stores and on- air. Entertainment One (eOne) has appointed the merchandising and licensing arm of Viacom18 as the licensing partner for Peppa Pig in India.
The show has been rapidly gaining popularity amongst preschoolers in India following its digital debut on VOOT in June 2016. Followed by its success on digital platform, Viacom18 will soon debut the show on kids’ television network Nickelodeon’s preschool channel Nick Jr.
As the representative of the Peppa Pig brand across India and the Indian subcontinent, Viacom18 Consumer Products has recently rolled out the first line of Peppa Pig merchandise. the line includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including eCommerce sites such as Amazon.
Saugato Bhowmik, Business Head – Viacom18 consumer products and integrated network solutions, Viacom18, said: “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India.”
“The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” he added.
Ami Dieckman, Head of International licensing at Entertainment One said, “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents.”