WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal on behalf of Peanuts Worldwide with luxury eco-sustainable lifestyle brand Vayyu. The new line will be Vayyu’s first licensed apparel collection featuring Charles M. Schulz’s classic Peanuts characters. The sustainable apparel line spans t-shirts, jumpers, vests, and hats for both men and women and will be available online at Vayyu's website and select retailers.
The new Peanuts x Vayyu range includes garments designed by students from Nottingham Trent University (NTU) in the UK, following a fashion design competition supported by Peanuts Worldwide and Vayyu.
The Peanuts x Vayyu collection and the NTU design challenge is part of Peanuts Worldwide’s “Take Care with Peanuts” initiative, a global multi-year enterprise encouraging everyone to take care of themselves, each other, and the Earth.
Tara Botwick, Senior Director, Territory Management EMEA at Peanuts Worldwide, said, “With consumers looking to make more environmentally friendly choices, we knew that Vayyu’s commitment to creating ethical and sustainable products would make them an ideal partner to expand our premium apparel offering for Peanuts. What’s more, the Nottingham Trent University students have done a fantastic job at immersing themselves in the Peanuts archives and creating concepts that were focused on protecting the environment and natural world. The whole collection is timely, eye-catching, and bold and we’re confident this is just the start on a successful long-term partnership with Vayyu.”
Chris Desai, Founder and Director at Vayyu, added, “With Peanuts being one of the world’s most iconic brands and Vayyu leading the way in sustainable luxury fashion, it’s hugely exciting to champion environmental conservation together. The remarkable ‘Take Care with Peanuts’ initiative shows how brands can lead the way in making this world a better place and as we continue driving sustainability in fashion, we’re proud to bring this new collection to market.”
Emma Prince, Nottingham Trent University’s course leader for BA Fashion Design, concluded, “The Peanuts and Vayyu collaboration has been a fantastic opportunity for our students to work on a real-life design project with a focus on sustainability. The students have learnt so much, utilising their design skills and combining that with graphics and character licensing; there have been some amazing outcomes and we’re very excited to see their designs become part of Vayyu’s first collection.”