Outfit7 Launches New Brand

Outfit7, the company behind the "Talking Tom and Friends" franchise, has launched the new game app "Mars Pop," the first product for its new brand NeoMars. The bubble shooter game is set in the year 2124 in NeoMars, a modern city on Mars where every Martian has their own NeoBot–an advisor, friend and protector that is linked to their own DNA. The game incorporates multi-player functionality that allows users to play against opponents from around the globe in real-time. "Mars Pop" is Outfit7’s first product introduction outside of its "Talking Tom and Friends franchise," which currently boasts more than 2.8 billion downloads and 250 million active users each month. The "Mars Pop" app will be followed by a range of additional offerings under the NeoMars brand, including animated content and merchandise. "Mars Pop" is now available for iOS, Android and Windows. “Set in a world bursting with color, 'Mars Pop' combines the riveting, edge-of-your-seat aspect of real-time competition in an imaginative and fun setting,” says Samo Login, chief executive officer, Outfit7. “It won’t take newbies, casual or experienced gamers of all ages long to figure out that they’re not just racing the clock, but a live opponent.”