Outerstuff and Mitchell & Ness have launched outerwear and headwear as part of The Call of Duty League’s first season. In addition to fan apparel, Outerwear is also supplying uniform kits for the league’s 12 teams. The products are being sold through the league’s online store.
The league’s partners also include Mountain Dew, AMP and Game Fuel, Sony PlayStation, Astro Gaming (headsets), Scuf Gaming controllers and the U.S. Air Force.
MTN DEW, AMP, GAME FUEL return to Call of Duty esports in a multi-year agreement, which solidifies the brand as the official beverage of the Call of Duty League, the official beverage of the Call of Duty League City Circuit and the official beverage of the Call of Duty Challengers. The sponsorship extends to the 2022 season of the Call of Duty League.
Erin Chin, Senior Director, Marketing, Mountain Dew, said, “We’re honored to continue our partnership with the Call of Duty League in celebration of players around the world and their love of the iconic game. As MTN DEW AMP GAME FUEL enters another banner year, we’re thrilled to keep delivering unique partnerships and best-in-class experiences for the gamers and fans who inspired the product’s creation.”
PlayStation returns to Call of Duty esports in 2020 with PlayStation 4 as the official platform of the Call of Duty League and the official partner of Call of Duty Challengers. At League Weekend events, including the Call of Duty League Launch Weekend, PlayStation will be the presenting sponsor of Call of Duty Challengers competition. As part of the path to pro-amateur competition structure, PlayStation will present the Challengers Points Leader board on CallofDutyLeague.com as well as sponsor key video content, including the post-match on-stage series “Instant Reaction.”
Astro Gaming extends its sponsorship of Call of Duty esports through the 2022 season as the Official Headset and MixAmp of the Call of Duty League. In addition to Astro Headsets and MixAmps on the mainstage of all events, the company will sponsor a new video content series for the Call of Duty League and will sponsor the Call of Duty League season MVP award. ASTRO Listen-In segments will be featured in every match played this season. Finally, Astro is producing a special edition Call of Duty League A40 TR Headset and A40 Speaker Tags for each pro team.
Aron Drayer, Vice President of Marketing at ASTRO Gaming, stated, “We’re proud to extend our long-term partnership with Call of Duty esports in the new Call of Duty League. We’re committed to providing all competitors with immersive game audio and precise voice communication. We’re also excited about creating a special edition headset for the league and all of the new city-based teams.”
Scuf Gaming will continue its longstanding sponsorship in Call of Duty esports through the 2021 season as the official controller of the Call of Duty League. SCUF will activate throughout League Weekend events and continue its sponsorship of the documentary short series “Behind the Controller” and produce official, special edition Call of Duty League controllers for each of the twelve franchise teams.
Scuf Gaming “SCUF” is a creator of high-performance gaming controllers and provides accessories and customized gaming controllers for console and PC that are used by top professional gamers as well as casual gamers. Built to specification, SCUF controllers offer a number of functional and design features custom built to increase hand use and improve gameplay.
Duncan Ironmonger, CEO & Founder of SCUF Gaming, added, “Both esports and Call of Duty are deeply rooted in our core DNA so we are delighted that the day has finally come for Call of Duty League to launch. We couldn’t be prouder or more excited to be a foundational partner and to continue innovating the way gamers use a controller to help them perform at the highest level. Since inception, we’ve been dedicated to supporting the growth of esports; creating the features that have made SCUF an extension of the player to maximize their performance. After 17 years in the making, we’re excited that Call of Duty League Launch Weekend has finally come.”
New to Call of Duty esports is the U.S. Air Force. As part of a one-year agreement, the U.S. Air Force will activate on-site at League weekend events and be featured in League broadcasts. The U.S. Air Force and Call of Duty League will offer fans an opportunity to experience flight simulators in technology-enabled experiential activations for Call of Duty fans. The U.S. Air Force will also be sponsors of a “Match Metrics” broadcast feature, as on-air talent leads a pregame examination of the teams that are about to square off.