King Features and ONLY – the high fashion brand by Bestseller, have teamed up to launch a limited edition women’s apparel collection featuring the world’s most popular Sailorman - Popeye. The deal was mediated by Bradford license India, while the collection was created by Bioworld Merchandising India. This collection not only marks King Feature’s successful foray into the consumer products space in India, but also Popeye’s debut into women’s apparel segment. The unique clothing line comprises of quirky printed shirts, eye-catching crop tops, comfy shorts and hoodies to celebrate the legendary character. From catchy lines to his chemistry with girlfriend Olive, the graphics creatively weave the elements related to the iconic one eyed sailor man- Popeye in the design. The capsule has a laid-back undertone to it so one can pull off looks that simply spell comfort and ease. The range is priced from Rs. 799 and goes up to Rs. 3,999. The Popeye-themed collection is available across ONLY stores along with all major retail outlets. It is also available online at ecommerce website of ONLY and KOOVS.
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