The International Association of Athletics Federations (IAAF) has recently inked a 10-year licensing deal with Indian real estate major Nirmal Lifestyle, which implies the latter setting up IAAF training centres and an academy in India. Also, the real estate company has a licensing deal with the US Open and Discovery to launch co-branded sports and lifestyle apartments. Post the signing of global partners in the emerging markets of China and Russia, IAAF has now focused its sight on India. There are also plans to bring a global IAAF event to India.
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