Nifty Games has partnered with the National Basketball Association and the National Basketball Players Association to launch an authentic NBA basketball game to mobile devices.
As part of the agreement, Nifty Games will be developing a mobile game including NBA stars, teams and venues.
Jon Middleton, Chief Executive Officer of Nifty Games, said, “The NBA is one of the biggest sports leagues in the world, and Nifty Games is fired up to partner with the NBA and NBPA to deliver a new kind of mobile-first basketball to gamers worldwide.”
“Mobile is the most accessible games platform in the world, and we’re focused on bringing NBA fans fast, authentic action with head-to-head mobile gaming that delivers NBA basketball and the teams and players fans love most,” Middleton added.
Matthew Holt, Senior Vice President, Global Partnerships, NBA, stated, “Nifty Games has a unique vision for bringing the excitement and intensity of the NBA to fans around the world on their mobile devices. We’re always looking for new ways to engage our fans and bring them closer to the teams and superstars of the NBA. The developers at Nifty Games have a strong track record of building genre-defining games and NBA fans will love what the team is creating.”
The new game will be launched later this year.
Josh Goodstadt, External Vice President, licensing, NBPI, the commercial arm of the NBPA, said, “Video games have become an important part of the NBA off the court culture both for our players and fans. We look forward to this new partnership with the League and Nifty Games and to further expanding the use of our players’ group licensing rights into the mobile gaming space.”