NERF has tied up with lifestyle brand HYPE for an inclusive kidswear collection.
NERF x HYPE collection features all-over-prints, high-gloss print processes, reflective detailing, and unisex shapes for ages 4-14.
The 40-piece apparel and accessory line is designed for all genders with reference to NERF’s core color palette of orange and blue with pops of purple, neon green, and yellow and HYPE’s signature camouflage. T-shirts, crop tees, long-sleeved tees, hoodies, joggers, tracksuits, leggings, and shorts feature graffiti spray, galaxy space, and gradient effects.
The heat-map print nods to thermal vision, displaying the inspiration behind the collection combined with elevations like MA1 pockets, rip-stop panels, and pocket overlays delivering a performance feel.
Sally Carnota, Licensing Director, U.K., Hasbro, stated, “We are delighted to be partnering with Hype on this much-anticipated fashion collaboration that supports our strategy to elevate NERF into a true lifestyle brand, for all genders. The collection showcases a blend of the Hype signature design with key NERF iconography and we are so excited for the launch.”