Mr. Men Little Miss has collaborated with McDonald’s for a new Happy Meal promotion across the UK and Ireland. This partnership brings Mr. Men Little Miss’ cast of characters to a line of reusable cups, tapping into the global sustainability movement.
Under the latest deal, a collection of Mr. Men Little Miss-themed reusable, sustainable cups will be brought to the Happy Meal offering.
The new collection will see eight popular characters that kids can choose from and collect. Each Happy Meal box has also received a makeover to feature Mr. Tickle, Little Miss Sunshine, and Mr. Bump.
Sabrina Segalov, Senior Licensing Manager at Sanrio, said, “We’re delighted to extend our partnership with McDonald’s to the UK and introduce a new range of sustainable cups as the gift in each Happy Meal.”