Mitron, a short format video app, has signed a licensing agreement with Zee Music Company. This will enable Mitron users to have access to thousands of songs from Zee Music’s extensive catalogue.
This is Mitron’s first-ever deal with a music company. The association is in line with the app’s efforts to offer a robust and versatile music library for creators to showcase their creativity.
Shivank Agarwal, CEO & Co-Founder, Mitron TV, said, “We are delighted that Mitron users will now have access to the huge Zee Music library including blockbusters from Bollywood. We aim to provide a seamless experience to our millions of content creators to showcase their talent and make the most interesting content.”
Anurag Bedi, Chief Business Officer of Zee Music Company, stated, “We are glad to partner with Mitron, this collaboration will give content creators access to our diverse stream of catalogue spread across regional languages. We focus on bringing together a community of people who want to do more with music.”