Premium homegrown consumer electronics value brand - Mitashi has associated with one of the most eagerly anticipated films of the year, Piku - Motion Se Hi Emotion. A family comedy-drama, Piku is directed by Shoojit Sircar and features Amitabh Bachchan, Deepika Padukone and Irrfan Khan in lead roles.
Mitashi LED TVs will feature in the form of in-film product placement as part of the brand integration across multiple scenes and for the same an extensive co-branded on-air and on-ground promotional campaign will be carried out around the release of the film
Commenting on the association, Rakesh Dugar, Chairman & Managing Director - Mitashi said, "As a growing Indian Company, we couldn't have asked for a better film to get associated with. The powerful star cast along with a great story line seemed like a perfect fit to help us connect with audiences at large. We will be extensively promoting the film through our consumer touch points across Trade & Distribution partners & Large Format Stores nationally. Apart from that there are various ATL & BTL activities planned too. We look forward to a great consumer connect with this association."
Speaking on the success of the association with Mitashi, Vivek Krishnani, SVP, Revenues and Marketing, MSM Motion Pictures, added, " We are happy to partner with Mitashi for Piku. There is a great synergy as we are together targeting Indian families. Ours is the first family entertainer of 2015 and we are looking to reach out to wider audience in India through this association."
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