In a bid to take the superhero fandom to next level and engage with the superhero fans, Melbourne (Australia) based Etihad Stadium has been officially rebranded as ‘Marvel Stadium’. This announcement follows an eight-year deal between Melbourne Stadiums Limited and Disney.
The official rebrand will come September 1, along with a Marvel retail store and other activations at the AFL home.
The deal follws last month’s announcement of the Victorian government investing $225m into the stadium and Docklands precinct around it.
“Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world,” said MSL CEO Michael Green in a statement.
“It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans,” Michael further added.