McDonald’s has partnered with Peter Alexander, an Australian sleepwear brand, to introduce an exclusive range of limited-edition pajamas, in a deal brokered by The Joester Loria Group.
Amanda Nakad, Marketing Manager, McDonald’s Australia, said, “We are so excited to partner with Peter Alexander to launch our very own range of limited-edition Macca’s pajamas. Ronald, Grimace, Birdie, and the Hamburglar are a huge part of our history and we love the sense of nostalgia and fun they bring to making this collection so uniquely Macca’s. We can’t wait to see our customers sporting their iconic PJs and joining us in celebration of 50 years in Australia.”
McDonald’s x Peter Alexander line comprises depictions of McDonald’s characters such as Ronald McDonald, Brimace, Birdie, and the Hamburglar.
Peter Alexander stated, “We’ve brought to life the iconic McDonaldland characters, the retro feel of the 1970s, and our signature sleepwear style in a collection that is sure to bring back memories of childhood treats, late-night Macca’s runs and that Big Mac feeling.”
The collection is available in ten designs for adults and teens. It will be available online and in Peter Alexander stores.