Mattel Launches 'Thomas' Learning App

Mattel has joined hands with Animoca Brands to release Thomas & Friends™: Read & Play - a subscription-based children's entertainment and learning app inspired by Mattel's popular pre...
Mattel Launches ‘Thomas’ Learning App

Mattel has joined hands with Animoca Brands to release Thomas & Friends™: Read & Play - a subscription-based children’s entertainment and learning app inspired by Mattel's popular preschool franchise “Thomas & Friends.” Available worldwide on the App Store and Google Play, the app includes a range of e-books, videos, games, creation tools and other educational or entertainment activities that a child can enjoy alone or with parents or friends. It features Thomas the Tank Engine™, Gordon, James, Percy and other characters from Thomas & Friends, and offers a broad range of fun and educational content delivered in an interactive e-book format. Thomas & Friends: Read & Play is available for a subscription fee (US$ 4.99/month), which unlocks access to all available content and all weekly updates. However, a trial version is available free of charge. Mattel and Animoca Brands partnered in May 2015 and have since published six mobile games based on well-known Mattel brands, including Thomas & Friends, Ever After High, Monster High, and Masters of the Universe. Animoca Brands includes several other titles based on popular intellectual properties like Garfield, and Doraemon.  

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