Know for its tagline 'opening happiness' the beverage brand Coca-Cola has joined hands with Marvel for the Super Bowl advertisement. The USP of the advertisement lies in the fact that for the very first time two of the marvel superheroes share the screen. The ad is about Ant-Man pinching a Coca-Cola Mini from Bruce Banner, only for the scientist to transform into the Hulk and pursue the tiny superhero. The Super Bowl commercial forms part of a campaign that will see new limited-edition Coke Mini cans boasting images of Marvel characters including Hulk, Ant-Man, Black Widow and Captain America. The ad revolves around Coke’s new mini cans which are part of its new strategy to address criticisms of the levels of sugar in its drinks. The campaign runs under the tagline “Feel the Difference” and uses the hashtag #CokeMini. The cans are not being sold in stores, instead viewers are supposed to look for hidden clues in the advert that will direct them on how to order a mini can online. Coke will also post clues on its social media channels each day until February 14th.
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