June 23, 2016

Marie Claire launch Prêt collection; marks foray in India

Marie Claire, the internationally recognised French fashion magazine that has been leading the fashion scenes through its brand licensing alliances has finally stepped into the Indian market this year. The Global lifestyle brand has launched its first Prêt collection aimed at the 20 to 40 year women with ‘je ne ...

By Licence India Bureau

Marie Claire, the internationally recognised French fashion magazine that has been leading the fashion scenes through its brand licensing alliances has finally stepped into the Indian market this year. The Global lifestyle brand has launched its first Prêt collection aimed at the 20 to 40 year women with ‘je ne sais quoi’ in India.

Marie Claire has come exploring the Indian markets with an exclusive tie-up for ready-to-wear clothing with Indian manufacturer ‘Epic Brands Pvt. Ltd’. The alliance was mediated by Bradford License India, the agency that represents fashion magazine in India.

The Prêt Collection of Marie Claire is exclusively available at Myntra.com. Further Marie Claire and its exclusive Indian licensee have big plans for India markets, starting with launch of physical outlets by 2017.

“The products will give you a taste of the new brand platform to be fully revealed in the fall season. It has been designed to inspire the women in you, now,” asserted Stephanie Ertzbischoff, Brand Licensing Director, Marie Claire.

Stephanie added, “Indian Women are smart and full of life which matches the brand’s identity and thus, we see Marie Claire has a great opportunity to grow in India. We look forward to achieve a good market share in India and achieve the revenue of in excess of INR 3 billion in next 5 years.”

Marie Claire Prêt (ready to wear) category initially includes short shirts, tops, skirts, trousers, crop tops, tube tanks, tunic, jumpsuits and maxi dresses etc. The price point start from INR 999/- to 9,999/- targeting women between the age group of 20 to 40 years.

Amiteshwar Grover, Director, Epic Brands Pvt. Ltd. said, “We are happy to tie up with Marie Claire as their exclusive licensing partner for marketing and distribution in India. By 2020, we see Marie Claire as top 3 choices among female consumers when they are looking for classy French styling, great quality and perfect fit.”

The brand will start to operate with ‘Exclusive Brand Outlet’ and ‘Multi Brand Outlet’ from 2017 onward and will initially start with tie-ups with only reputed online fashion stores to market their products. By 2020 plans include 20 exclusive stores and 200 multi brand outlets for Marie Claire in India.

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