Liverpool Football Club has signed Nike, the world's leading footwear and apparel company, as its official kit supplier from the 2020-21 season.
Liverpool’s multi-year partnership with Nike will be effective from June 1, 2020. The deal will see Nike manufacture and supply Liverpool FC’s playing, training and travel wear.
Nike, as an official kit supplier, will outfit the men’s, women’s and Academy squads, as well as a coaching staff and Liverpool FC Foundation.
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club, said, “Our iconic kit is a key part of our history and identity. We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.”
“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products. We’d like to thank New Balance for their support over the last few years and wish them well for the future,” Hogan further stated.
Since 2015, New Balance has been the club’s official kit supplier and will continue until the end of the 2019-20 season.
Bert Hoyt, VP, GM Nike EMEA, stated, “Liverpool Football Club has such a proud heritage and strong identity. The partnership with Liverpool FC underscores our leadership in global football and with the club’s passionate worldwide fan base and strong legacy of success; they have a very bright future ahead. We look forward to partnering with them to serve players and supporters with Nike innovation and design.”