In order to celebrate the 25th anniversary of “Pokémon” this year, the brand has partnered with Levi’s for a ‘90s-inspired collection.
Karyn Hillman, Chief Product Officer, Levi Strauss & Co, said, “It’s so fun to hear people talk about their love of ‘Pokémon.’ Everyone has their favorite. So the fact that we had this ability to play and create with so many iconic ‘Pokémon’ and characters was a special experience. It’s such a thoughtful collection that respects and celebrates the world of Pokémon, and it was so cool mixing our icons and history with theirs; it’s nostalgic and optimistic, with a little bit of escapism.”
The Levi’s x “Pokémon” collection is inspired by the first season of the original “Pokémon: animated series. The new line includes a range of Levi’s denim, tops, bottoms, fleece, tees, and accessories that feature graphics and prints of both the characters and the woodland settings of the Kanto region.
Amy Sachtleben, Licensing Director, The Pokémon Company International, stated, “In its 25th anniversary year, the ‘Pokémon’ brand is celebrating its enduring legacy in pop culture with fans around the world. Our friends at Levi’s have developed a collection featuring icons of the franchise that blends the spirit of the era when ‘Pokémon’ first launched with the style sensibilities of today in a way only Levi’s could.”
“This has been a tremendously fun collaboration with Levi’s to look back at ‘Pokémon’s’ origins and offer fans who grew up with the brand and today’s trendsetters a way to infuse cute and clever ‘Pokémon’ nostalgia into their style,” Sachtleben added.
The Levi’s x “Pokémon” collection will be available worldwide on Levi.com, the “Levi’s” app, in Levi’s stores, and in select wholesalers.