Developed to reflect the creativity of the LEGO VIDIYO play experience, the new range of Adidas x VIDIYO kids apparel marks the multi-year partnership between the two brands. The latest collection has taken the distinctive visual signature of the VIDIYO brand and created jackets, sweatshirts, T-shirts, pants, shorts, tracksuits, hats, socks, and sneakers.
William Thorogood, Head, Product, LEGO Group, said, “This collaboration is special because it sparks children’s imagination and inspires them to express themselves freely without fear or judgement. By mixing, matching, and customizing their own unique looks, kids can find freedom, joy, and confidence as they march to the beat of their own drum!”
The Adidas x VIDIYO collection launched on May 28 to Creative Club members before rolling out to broader distribution channels, according to a report from LEGO, as of June 1.
The Adidas x LEGO partnership aims to infuse more fun into the lives of both kids and adults through products, apparel, accessories, and bricks, starting with the AZX8000 sneaker of September 2020.