LEGO, Tencent renew their partnership

The LEGO Group has extended its partnership with Tencent. They both agreed to expand their deal across China.

Both companies will deepen collaboration in areas like video, games and digital child safety over the next two years.

Paul Huang, Senior Vice President, The LEGO Group, and General Manager, LEGO China, said, “We are delighted to renew our strategic partnership with Tencent. In the past two years, we have worked closely with each other and achieved impressive results in video, game and digital child safety. What’s more important is that they have been welcomed by Chinese children and families. Through the extended partnership, we will be able to offer more creative and safe digital play experiences for children in the country.”

LEGO and Tencent will also be working together on digital social community efforts such as the development, publication and operation of a LEGO digital social networking service and product for children and teenagers in China. 

Steven Ma, Senior Vice President of Tencent, stated, “Tencent has always been committed to safeguarding children’s digital safety and allowing them to have fun in the digital world. Both Tencent and The LEGO Group will spare no effort to promote children’s development through innovation in technologies.”

“With the renewal of our partnership, we will continue to enhance children’s digital safety while creating more quality digital play content for children, so as to stimulate their interests in and imagination for technology,” Steven added.