Las Sevillanas, a traditional Mexican confectionery brand, has created a program with Emoji that includes a collection featuring six of the main Emoji brand icons.
Marco Hüsges, Chief Executive Officer and Founder, The Emoji Company, said, “We couldn’t think of a better partnership to continue building our brand in Mexico. Emoji and Sevillanas spray positive emotions to the youngest target that appreciates traditional candies.”
Through this deal, yellow circled wafers with the classic “cajeta” or goat milk flavor are available.
Las Sevillanas decided to foray into the licensing business for the first time in history. The brand chose Emoji to be applied to its traditional confectionery product.