The LA Kings and “Hot Ones”, Complex Networks' First We Feast series, have partnered to introduce an exclusive merchandise collection. This is the first sports merchandise collaboration for a Complex Networks series.
Chris Schonberger, General Manager, First We Feast at Complex Networks and "Hot Ones" creator, said, “We're always looking for ways to surprise and delight our fans, and 'Hot Ones' and hockey is an overlap we've been eager to explore creatively. To do our first professional sports collaboration with a franchise as historic and iconic as the LA Kings is a pinch-yourself moment.”
LA Kings x Hot Ones line includes a jersey, apparel, accessories, and a collector's hot sauce, featuring a reimagined design of the LA Kings logo fused with a "dabbing" chicken to represent the show's "The Last Dab" hot sauce. The limited-edition collection includes collaborations with Adidas and New Era.
Kelly Cheeseman, Chief Operating Officer, LA Kings, stated, “We are excited to announce this partnership and are thrilled to be the first NHL team to align with 'Hot Ones' in this unique collaboration.”
“We pride ourselves on seeking innovation, and this new relationship with Complex Networks is creative and fun. Complex Networks has built one of the biggest shows on the Internet, and we are confident that Kings and 'Hot Ones' fans alike are going to enjoy this one-of-a-kind merchandise while we also introduce our organization, our players, and the game of hockey to new fans,” Kelly added.