The Kraft Heinz Co. continues to extend its licensed program into new and exciting categories with the announcement of a License Agreement with an e-commerce pop-culture collectible company, Youtooz.
Youtooz will bring the adorable PLANTERS Baby Nut and iconic KOOL-AID Man to life through new collectibles to generate consumer excitement. The deal was brokered by Kraft Heinz's exclusive licensing agency Brand Central LLC.
Youtooz’ licensed Baby Nut figure will debut this summer online for pre-order June 21st on its website in time for Father’s Day. Kool-Aid Man vinyl figure and plush will be available later this summer.
In addition to Youtooz, Brand Central is continuing to launch a number of new products and driving growth for the Kraft Heinz brands.