AIM-listed fashion retailer Koovs has launched an exclusive fashion collaboration with Disney, featuring iconic characters Mickey and Minnie Mouse.
The company has created around 100 ‘Pop Art’ styles, including shirts, t-shirts, dresses, denim and trainers, aimed at ‘fashion-forward’ twenty-somethings in India.
Koovs said the collection is the first in a series with Disney rolling out this year, which will include Marvel and Star Wars.
Mary Turner, Chief Executive Officer, Koovs said, “We occupy a unique position in the market for affordable, authentic, aspirational and design-led western fashion for the young style-conscious customer in India. The Disney collaboration is another example of how we differentiate our brand in the market and this approach puts us in a strong position to expand the Koovs Collection into new territories, starting with Souq.com in the Middle East this Summer.”